We Are The Culture Makers

A Year of Radical Encouragement + Personal Power Building

This is for smart, feminist womxn with big dreams

who are here to make things happen--

despite grappling with self-doubt, shame & the negative voices
despite grappling with self-doubt, shame & the negative voices

And...no more.

Let's change the channel.

Let's unlearn this toxic social conditioning
and reaffirm + revalidate ourselves...

...so we can shrink our self-doubt and grow our power.

personal, and collective
personal, and collective
personal, and collective

Let's get together and heal our relationship with personal power.

Let's navigate our social + collective power more deliberately, consciously and responsibility.

Let's build our internal capacity to hold power so we can build more, share more,

and use it to change everything.

Our lives. Our careers. Our relationships. Our CULTURE.

personal, and collective
personal, and collective
personal, and collective

Kelly Diels | She/Her

I'm an educator, coach, and feminist. (My clients will tell you I'm a professional encourager.)

I've written for Jezebel, Salon, and Alternet and been interviewed for Forbes (about being an "XL boss"!).

For the last decade, I've helped women leaders tell their story and build marketing campaigns + businesses; taught feminist marketing classes; spoke on stage about feminist leadership; and been a consultant to feminist organizations.

My feminism is about inclusion + justice and dismantling all forms of oppression (no white feminism, thankyouverymuch).

In the last ten years I've coached and consulted with thousands of women leaders. #WeAreTheCultureMakers

And time after time, even when we're officially working on marketing or business or leadership, what we're really working on is power.

*Getting free of abuses of power
*Cultivating it so we can use it to rise in our careers + lives
*Stewarding it responsibly
*Sharing it
*Networking + banding together to use it like the Culture Makers we are.

And that is what We Are The Culture Makers, 2020 is about:

personal, and collective
personal, and collective

An online, 12 month immersion

in radical encouragement,


and growing your feminist ecosystem

of support.

Wrap yourself in 360º and 365 days of Radical Encouragement

personal, and collective

Monthly Immersions

Shame is a feminist issue. Womxn are constantly striving fix 'individual defects' that are actually collective problems. To get free of that, every month we'll do a deep-dive analysis of A Big Issue that womxn usually think they're doing all wrong. (Spoiler alert: you're not.)

personal, and collective

Weekly Recorded Trainings

PURE JET FUEL. Every week, you'll receive a dose of Radical Encouragement, in the form of a video training. Get inspired, get practical tools...so you can get out of shame and into power.

personal, and collective

Office Hours / Live Drop-in Calls

Twice a month, you have the option of dropping into a live call (via Zoom) or get the recording. Get feedback from me, share your reflections, set goals, and make personal connections with your fellow culture-makers.

personal, and collective

Guided Meditations

Every month you'll get a new guided meditation specific to our monthly theme, so you are mindfully and continuously absorbing + reinforcing your new intention and mindset.

personal, and collective

Connection + Conversations

Several spaces and mediums (private Instagram, Live Calls, Threads, Member Directory) for connecting with your peers, so you can build REAL relationship and community.

personal, and collective

Member Directory

Build personal, relationships + community and sustain them beyond the length of this program by reaching out to fellow members who've added their details to our private Member Directory.

personal, and collective

Affirmations by Text

Get fortified with affirmations and notes of radical encouragement direct to your phone -- hopefully, right when you need them most!

personal, and collective

OPTIONAL. 1:1 Coaching

Want quarterly check-ins + coaching with me? You got it.
Add 4 private sessions (60 mins each) to your membership and save a total of $700 off my usual rate.

2X Monthly Call Schedule

Feel free to drop in, live; or listen to the recordings later, on your own time and terms.

Jan 8, 9am PST

Jan 22, 4pm PST

Feb 5, 9am PST

Feb 19, 4pm PST

Mar 4, 9am PST

Mar 18, 4pm PST

Apr 1, 9am PST

Apr 15, 4pm PST

May 6, 9am PST

May 20, 4pm PST

Jun 3, 9am PST

Jun 17, 4pm PST

Jul 8, 9am PST

Jul 22, 4pm PST

Aug 5, 9am PST

Aug 19, 4pm PST

Sep 9, 9am PST

Sep 23, 4pm PST

Oct 7, 9am PST

Oct 21, 4pm PST

Nov 4, 9am PST

Nov 18, 4pm PST

Dec 2, 9am PST

Dec 16, 4pm PST

personal, and collective

January. We Are The Culture Makers. Learn the T.R.U.E. framework for building your analysis and shifting your perspective, plus get grounded in the self-coaching + culture-making tools you'll use as your foundation for the rest of the year.


February. Time. Maybe you're not being unproductive or managing your time badly. Maybe something else is going on, entirely -- and maybe knowing that, plus some new time-tools will help you move differently in the world.. No maybe about it.


March. Power. There's a reason womxn often are uncomfortable with power: because it's been used against us. But power doesn't have to be coercive; it can be generative. This month we'll learn to assess power dynamics, shift them, and use new power-tools to grow life-giving forms of power so we can use it to change our lives and our culture.


April. Money. Maybe you don't have a 'money story' (or maybe it's not even relevant!). There's a serious gender wage gap and an even bigger wealth gap -- both of which are even more acute for womxn who are racialized or have multiple marginalizations -- and THAT is usually the reason we're under-earning and not building wealth.

May. Body + Femininity. May. Body + Femininity. Beauty standards in Western culture aren't about aesthetics; they're about power. They're inherently white supremacist, ableist, ageist, sizeist and MISOGYNIST. It's also the socially acceptable, indirect path to power for women. Ouch. This month you'll get inspiration, tools + strategies for building power DIRECTLY, on your own terms, by liberating yourself (and your social media feed!) from oppressive norms and your own internalized biases. (It's not a coincidence, for example, that once I stopped dieting and put that energy and focus into my work, my career took off.) This is about creativity, strategy and liberation. We're going to navigate bodies + beauty, powerfully, as culture makers. Because you're a subject, not an object.


June. Likeability. Mandatory likeability is a weapon used against womxn to prevent us from speaking up and setting boundaries (there's a social penalty for being 'difficult'). At the same time, some womxn use likeability as a socially acceptable method for building gendered power (witness the rise of 'Female Lifestyle Empowerment Brands' and Ivanka Trump in the 2016 election). This month we'll dissect likeability so we can make deliberate, nuanced, strategic and LIBERATORY decisions about how we show up. We'll put plans in place to undercut possible push-back. And we'll to stop feeling bad about our conditioning to be likeable because it's not our fault. (My resistance game is strong 90% of the time, and even so, I still smile on command. We are all works in progress.)

personal, and collective

July. Voice + Visibility. Nearly every womxn I've ever worked with thinks they have a visibility problem. What a strange coincidence. So it's not you, individually. What's actually going on is that we are collectively discriminated against and punished for taking up space and asserting boundaries and we know it. Which is not to say, welp, let's avoid visibility. Instead, this month's feminist reframe grounds us in how important it is for you to surround yourself with people who will reinforce you, encourage you, lift you, and protect you, so that you get more and more practiced and fortified at expressing yourself -- at home, at work, on social media, and in our wider culture. That's what we're immersing ourselves in this month: reframing visibility, reinforcing each other, and practicing using our voices. Because EVERYTHING changes when womxn tell the truth about their lives.

August. Relationships + Care. Caregiving is the glue that holds our world together. Care has been constructed as womxn's work but it is fundamentally human. It's how we survive and thrive. A world that devalues care is not sustainable. Oh, look. This month we're going to reframe care as a source of power and the thing that's going to save us -- individually, and collectively. Even so, we don't owe our unreciprocated + undervalued emotional labour to asymmetrical relationships or power hierarchies, so we're going to work on tools and strategies for navigating this double-bind with nuance.

September. Energy + Rest. Managing your energy rather than time; knowing your own energy sources and drains; and protecting your energy for the things that matter to you changes everything. As with time, we can protect our energy; unlike time, we can grow our energy. Also: rest and leisure are political. Your rest creates space for the rest of us to breathe, too.

October. Risk + Failure. I constantly hear about how women are risk-averse, as though it's a character defect rather than a cultural condition. We are constantly scanning for risk because if we don't, we may not survive. And...that helps us see around corners and take care of people, which is a central quality of leadership and culture-making. Even so, there are strategies and tools you can use to expand your comfort zone so you can rise and thrive at work, in your relationships, and in our world.

November. Leadership. So many of the qualities that hold families and workplaces and entire communities together do not get celebrated as leadership...and maybe fetishizing leadership instead of contribution + collaboration is part of the problem. Even so, to rise in our careers and our culture, we need to get credited for our ideas and secure the resources to manifest visions and complex projects...aka leadership. This month is about questioning traditional leadership and answering it with something better. Us. #WeAreTheCultureMakers

December. Decision-Making + Goal-Setting. At this point, you've developed a different understanding of our culture and yourself. You've affirmed your worth, to yourself. You're clear on your priorities, your yeses and your nos. You've dissolved the shame that wasn't yours to carry; you're anchored in your power. Let's use all of that as an explicit decision-making framework for defining which opportunities you select as your focus...so you can exit this program powerful and unashamed.

Get Out of Shame and Into Your Power, Every Day

Feel free to drop in, live; or listen to the recordings later, on your own time and terms.

personal, and collective


Shame, negative self-talk + second-guessing yourself?

It's not just you. It's not your fault.

It's not a personal psychological defect that only you have.

It's about power, and it's a collective injury.

This is what happens to womxn

in an oppressive society that constantly undermines us.


We don't have to accept it.

We can heal it.

Personally, and together.

Because we are the culture makers.

And this is what we do.

I Trust You With Power + Resources

Let's immunize ourselves against every negative message and disempowering expectation
so we can hold power and use it wisely.

Let's grow our power and create
the lives + careers of our dreams.

Let's use our power to build a future
in which we all flourish.

Because we are the culture makers.

12 months of Radical Encouragement + Power-Building

Epiphanies, Insight + Pure Feminist Fortification.

No homework. No busy work.

You cannot fall behind.

Feminist Self Development Curriculum (it's a game-changer and a shame-buster)

* Monthly Feminist Re-frames of The BIG Issues impacting our lives (eg Time, Money, Power, Relationships, Bodies, Leadership, Caregiving, Likeability, Energy, Rest...)

* Inspiring + Wildly Practical
Weekly Video Trainings

* Live Group Calls Twice a Month so you get coaching from me AND get to know your fellow culture-makers

* Guided Mediations
(with meditation teacher Ntathu Allen)

* Text Affirmations to your phone...
...hopefully right when you need it most :)

* Private Member Directory so you can reach out and build REAL relationship + community

* A Feminist Ecosystem of Peer Support: Comment Threads, Private Instagram Account, Drop-in Calls, Member Directory

This is a year-long immersion in radical encouragement
+ power-building to fuel your rise.

OPTION 1: Membership + Coaching

Add four 60-minute private coaching sessions with Kelly Diels
and get them for $1,200 instead of $1,900 (save $700)

Pay in Full

12 Monthly Payments

OPTION 2: Membership

Pay in Full

12 Monthly Payments

This is an annual commitment. There are no refunds. If you decide to stop participating in the Membership before December 31, 2020, you remain responsible for completing your remaining monthly payments in full.

Access to the community spaces (such as the Member Directory, comment threads, group calls, and private We Are The Culture Makers Instagram account) is open to people who were socialized as girls/womxn and/or currently identify as womxn. If this doesn't describe you, you can join in order to receive the videos and written materials only but you will not have access to the community spaces.

You agree to follow community guidelines and will not share, circulate or reproduce materials or proprietary information from this program.

You also agree to respect the identities, privacy, and confidentiality of other members and will not share screenshots, recordings or information disclosed in our group spaces with other parties. To protect the space and each other, Members who do not uphold these requirements may have their access to community spaces or memberships revoked.

personal, and collective

Made with love + justice by Kelly Diels

I live and work on the traditional and unceded territories of the Sto:lo Nations

Copyright © 2019 Together We Rise Communications, Inc. Thank you for being here.